They’re getting ready for a massive brand re-launch, and Pantene has chosen Liv Tyler to help them appeal to the masses.

The “Empire Records” actress signed on to be the company’s new UK ambassador, effectively making her the “hair” of Pantene.

And it sounds like Liv’s relationship with the brand goes back to her teenage years when she first worked with them.

“I’m really excited about working with Pantene on this new project, especially as I did a Pantene ad back in 1996 when I was 19. I’ve tried lots of different hair care brands over the years, but Pantene is my favorite as it always leaves my hair looking and feeling really healthy.”