Kicking off her promotional blitz, Jenni “JWoww” Farley gave press to her new namesake fragrance at a Kmart in New York City this afternoon (November 30).

Known for her uber-sexy style, the "Jersey Shore" starlet dressed in a black knit sweater and over-the-knee black leather boots as she posed with her latest product.

Containing top notes of citrus and pear accompanied by musky bottom notes, the sultry scent will be sold in a set with shimmering body lotion.

Following the press stop, Ms Farley tweeted, "Can't wait for everyone to see my perfume commercial!!!! So excited u have no idea. Ill let u know when it hits tv."