Tending to press duties for her newest venture, Taylor Swift launched her Wonderstruck fragrance at Belk Cool Springs Galleria in Franklin, Tennessee on Friday (October 28).

Looking her usual adorable self, the "Love Story" songstress opted for a vintage feel for the promotional stop, wearing in black and brown flare dress and black pumps.

During an earlier interview, Taylor dished about the name of her floral/fruity new scent, telling,“I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted,’ about the first time you meet someone.'"

Miss Swift added, “A fragrance can help shape someone’s first impression and memory of you, and it’s exciting to think that Wonderstruck will play a role in creating some of those memories.”

Enjoy the pictures of Taylor Swift at the launch of her Wonderstruck fragrance at Belk Cool Springs Galleria in Franklin, Tennessee (October 28).




Photo Credit: Getty Images