Kim Kardashian has been left furious after clothing brand Old Navy used a lookalike in their new ad campaign. The 30-year-old reality star is now suing the clothing giant for somewhere in the region of $15 – $20 million. Perhaps adding to Kardashian’s fury is the fact that the model and actress in the ad, Melissa Molinaro, is said to be currently dating 26-year-old NFL player Bush.

The reality star claims in the lawsuit, which was first reported by TMZ, that Old Navy is using Molinaro to ‘evoke her identity and persona.’ A statement from Kim’s representation reads: ‘Old Navy launched a multimedia advertising campaign featuring television and online ads that misappropriate Kardashian’s likeness in the form of a celebrity look-alike, and styled the infringing ads to evoke Kardashian’s identity and persona.’

‘Kim Kardashian is immediately recognisable, and is known for her look and style. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them,’ her lawyer added.