Situated north of the border, Katy Perry celebrated the launch of her debut fragrance "Purr" in Toronto on Thursday (June 30).

Rocking her newly reddened coif, the "Firework" singer was in cheerful spirits as she greeted and signed autographs for her many mans at the Sears in Eaton Centre.

Miss Perry, 28, made sure to update her millions of followers on her doings, as she tweeted prior to the event, "On my way to launch PURR in TORONTO! FINALLY CA has PURR avail to them! P.s. If u see a ginger haired girl that looks like me, it's me! #yay"

Previously describing her fragrance offering, Katy told press, “It’s very sweet. It’s kind of like the Goldilocks of perfume - it’s not too much. It’s not too forgettable. It’s just right."

Enjoy the pictures of Katy Perry promoting Purr in Toronto (June 30).